The Future of Luxury Millinery is Sustainable
In a world where fast fashion has long dominated the industry, there is a refreshing change sweeping through the fashion landscape. As consumers, we increasingly realise that great fashion does not have to come at the cost of our planet or the exploitation of workers. It is a realisation that luxury and sustainability can coexist harmoniously. At Folly London, I want to be at the forefront of this revolution, challenging the norms of British Millinery with edgy designs and an unwavering commitment to sustainability.
Folly London is not just another fashion brand; it is a promise of style that does not compromise ethics or the environment. I prioritise sustainable materials such as surplus, upcycled, preloved, and vintage fabrics. This approach not only reduces waste but also promotes circularity in fashion. Selecting materials locally through charity shops, saving them from landfills and using deadstock fabric, blending them with a minimum of new natural fibre fabrics from ethical UK companies. Zero-waste design practices are at the core of my mission, any leftover scrap materials are repurposed or recycled to prevent contributing to landfill waste.
Every product is handcrafted with the utmost care and attention to detail. The 'buy less buy better' philosophy encourages individuals to invest in pieces they truly love and cherish, promoting re-wear, passing them on to future generations, or selling them on. I remain committed and continuously working to reduce my carbon footprint by optimising transportation, logistics, and energy use. Packaging is eco-friendly, using sustainably sourced, recycled cardboard.
Sustainability is an ongoing journey for Folly London, to empower my customers and community with knowledge about sustainable fashion choices and circular economy principles, leading the charge in the Millinery revolution by promoting conscious consumption. I regularly assess my sustainability performance, and I am proud to announce my recent accreditation by The Sustainable Wedding Alliance, with an in-depth assessment of my sustainability processes and procedures, and successfully completing a Building a Sustainable Business course, I achieved accreditation. They predict that within the next five years, businesses will be legally required to adopt more sustainable and environmentally friendly practices. As part of the Sustainable Wedding Alliance membership, we have a collective network of like-minded businesses with the joint purpose of creating a more sustainable, environmentally conscious wedding industry. It is great to have this support as we work towards creating long-term sustainable strategies and collaborating with fellow members to exchange ideas.
Folly London is redefining what it means to be stylish to prove that you don't have to sell your soul for great fashion; you can look fabulous while leaving a legacy of positive change for the planet and its people. Folly London Millinery is disrupting British Millinery with its edgy designs and unwavering sustainability, setting the stage for a future where fashion and conscience go hand in hand.
If you are embarking on your own sustainable journey and thinking of joining the Sustainable Wedding Alliance please do not hesitate to reach out to me at lynsey@follylondonmillinery.com I would be delighted to tell you all about it!
Lynsey x
@sustainableweddingallianceuk
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