The future of luxury is sustainable. You shouldn’t have to sell your soul for great fashion
Folly London is for those that want to look fabulous whilst creating a legacy to help improve and clean up the planet.
We are a small brand disrupting British Millinery with edgy design and sustainability, the whole ethos of Folly London pioneering an ethical way forward for Millinery fashion, by designing unique pieces, using surplus, upcycled, preloved and vintage fabrics. Creating limited edition luxurious statement hats, fascinators and headpieces, that can be purchased or through a rental scheme to counteract those one-off occasions where a hat is required, at a wedding or the races.
At Folly London Millinery, we are deeply committed to sustainability, environmental and social responsibility. We recognise the fashion industry's impact on the planet and our communities. As such, we have formulated this Sustainability Policy to guide our operations, set objectives, and contribute to positive change in the industry. Our policy is grounded in transparency, continuous improvement, and ethical practices.
1. Environmental Responsibility:
We are dedicated to minimising our ecological footprint and promoting environmental conservation throughout our operations. Our commitment includes
Sourcing: We prioritise the use of sustainable materials, including surplus, upcycled preloved, and vintage fabrics, alongside a minimum of new natural fibre fabrics. Our goal is to reduce waste, promote circularity, and support ethically sourced materials by individually selecting the best materials, not only fabrics, also haberdashery, trimmings and adornments, which are sourced locally via charity shops, saved from landfill, off cuts or by using deadstock fabric, mixed with a minimum of new natural fibre fabrics sourced from ethical UK companies.
Waste Management: We are working towards zero-waste design practices to minimise material waste during production. Leftover materials are repurposed or recycled to avoid contributing to landfill waste.
Quality: Every item is individually handcrafted, with innovative design using traditional heritage and contemporary millinery techniques to the highest quality standards and is made to withstand the test of time. Using the ‘buy less buy better’ mantra, I offer a holistic approach, encouraging individuals to find the right piece for them with advice to help invest in something they genuinely love and cherish, encouraging re-wear, to hand to future generations or to sell on.
Carbon Footprint: We continuously strive to lower our carbon footprint by optimising transportation, logistics, and energy use. The little details make all the difference, your order will be packaged inside a keepsake storage box made from sustainably sourced, recycled cardboard and QR codes to show the journey from source to finish.
Biodiversity Conservation: We actively support initiatives like World Land Trust to protect and preserve wildlife and natural habitats, recognising the importance of biodiversity for a sustainable future.
2. Social Responsibility:
We value the well-being and rights of workers, customers, and communities. Our commitment includes:
Fair Wages: We uphold ethical labour standards, fair wages, safe working conditions, and respect for workers' rights across our supply chain.
Customer Education: We empower our customers with knowledge about sustainable fashion choices, the benefits of circular economy principles, and the impact of their consumption habits. The future of fashion is starting to change, consumers are beginning to look and be more conscious, Folly London plans to pioneer the Millinery revolution by sharing and teaching a sustainable way forward.
Community Engagement: We actively engage with local communities, supporting initiatives that align with our sustainability objectives and contribute positively to society.
3. Transparency and Traceability: We are fully committed to transparency and traceability in our supply chain and business practices. Our commitment includes:
Open Communication: We maintain open and honest communication with customers, stakeholders, and employees regarding our sustainability efforts, progress, and challenges.
Material Origins: We plan to provide detailed information about the origins of our materials, ensuring customers can make informed and responsible purchasing decisions.
3. Transparency and Traceability: We are fully committed to transparency and traceability in our supply chain and business practices. Our commitment includes:
Open Communication: We maintain open and honest communication with customers, stakeholders, and employees regarding our sustainability efforts, progress, and challenges.
Material Origins: We plan to provide detailed information about the origins of our materials, ensuring customers can make informed and responsible purchasing decisions.
4. Continuous Improvement:
We understand that sustainability is an ongoing journey. Our commitment includes:
Regular Assessment: We regularly evaluate our sustainability performance, measuring our progress against set objectives.
Feedback and Collaboration: We actively seek feedback from customers, employees, and stakeholders to identify improvement opportunities and innovative solutions.
Industry Leadership: We strive to be at the forefront of sustainable practices, sharing our knowledge and collaborating with industry partners to drive positive change.
5. Compliance and Commitment:
We adhere to all relevant laws, regulations, and standards related to sustainability and ethical practices. Our commitment includes:
Accountability: We hold ourselves accountable for implementing and continuously improving this Sustainability Policy.
Empowerment: We empower our stakeholders to actively participate in and contribute to our sustainability initiatives.
Public Reporting: We plan to provide periodic public reports on our sustainability progress, ensuring transparency and accountability.
At Folly London Millinery, sustainability is ingrained in our core values and practices. Through our dedication to environmental and social responsibility, we aim to inspire positive change within the fashion industry and contribute to a better and more sustainable future for all.